Analysis of the Hotel industry in UAE

Investigation of the Hotel business in UAE Presentation The administration division to be exact will undoubtedly extend further from the current remaining because of immense worldwide monetary development in the zones of voyaging, accommodation, lodgings and recreational administrations that characterizes the inn business. It is being seen that monetary exercises inside the domains of the inn business additionally and the speculation made in such manner is enormous and blasting. These variables cultivate the development component of the accommodation business. Most importantly, the expanding quantities of worldwide explorers in the setting of the travel industry and its blasting development ready the route for the accommodation business to profit enormously. The monetary perspectives and its thought in such manner to the extent exercises including the friendliness business along these lines are immaculate and boundless as far and development factor is concerned and the financial viewpoints in such manner. Be that as it may, frequently we wonder with regards to what characterizes the inn business or let say, accommodation industry besides? When all is said in done inn industry is a general class and incorporates the administration business everywhere covering the classification of housing, café, amusement and some more. The neighborliness business on a worldwide scale is a colossal. There is high occurrence of financial exercises going on inside the worldwide accommodation industry. Because of the development in the travel industry, recreational administrations and housing just as natural ways of life and expanding number of cafés, the worldwide space of friendliness industry present a gigantic monetary road for a wide range of chances, be it speculation, financing or the factor which likewise drives the development area in the economy of the world. Most importantly, business openings likewise are colossal in the inn business on a worldwide scale. (Economy-Watch) There is no uncertainty in such manner, since the inn business incorporates all highlights of the administration division. Summarizing everything and when we concentrate to the inn/neighborliness industry in UAE additionally we feel that there are many intriguing subtleties to explore about, particularly the development segment of UAE cordiality industry in the current plans of things. Writing Review Most importantly it ought to be comprehended that the general concept of lodging industry by and large is a play area of colossal monetary exercises. As we can watch, worldwide industry presents a refined type of globalization and its impact in practically all division and enterprises. The noteworthy part is that globalization has opened up a road and various open doors for inn industry to receive the reward from. Worldwide Hospitality Industry Cordiality to be right is a lot more extensive in scope. A few people do have a lost understanding with regards to what is neighborliness industry.ã‚â The general view of accommodation implies the domains of inn and café. This is right or wrong to be exact, notwithstanding, accommodation industry and its degree is more extensive and incorporates all highlights of diversion and different perspectives that sum towards serving visitor and gathering of guests with freedom and cooperative attitude. (Clayton W. Carts, 2008 , p. 4) According to researchers and onlookers, they are of the conclusion that the worldwide cordiality industry is destined for a significant blast and development, because of increment internationalization of organizations and the overall nearness of assortment of administrations in the setting of globalization and its effect. A financial angle that covers the scope of exercises inside the lodging business additionally is accumulating steam. (Yu, 1999 , p. 3) In the current plan of things it is said by specialists that the worldwide friendliness industry is on a development way. Requests in the business to the extent administration segments enveloping lodging industry additionally is enormous, which further lift the development component to the point that satisfying the need appears to present many issue when seen from a business viewpoint and to the extent activity goes. (ErnstYoung, 2011) In any case, it likewise ought to be comprehended that ‘hospitality is the significant part of the administration business in any of the nation national economy.† (Yu, 1999 , p. 4) Speaking of the inn business, it ought to likewise be comprehended that the parts which highlight the inn business can be arranged and partitioned into two principle fragments, in particular (I) Entertainment zone (ii) Accommodation and Lodging. (Economy-Watch) Diversion Areas: in the Entertainment Area, the neighborliness administrations incorporates, clubs, bars, eateries, gambling clubs, and different types of amusement, for example, occasion arranging and the preferences, which are some model referenced in this. (Economy-Watch) Convenience and Lodging: On a bigger note however, Accommodation and Lodging territory of the inn business incorporates houses for lease, inn settlement, resorts, adjusted lofts and furthermore stretch out its range to inns, which are a factor of fascination for explorer because of the cost factor and comfortable settlement on a previously come, first serve premise. (Economy-Watch) Aside from these and inside the parts of the lodging business in the worldwide scale, the very object of the travel industry likewise finds a pale of thought. The structure of the travel industry and its segments by and large characterizes the very object of cordiality industry. What is about the travel industry and is highlight can be estimated inside the domains of its segments that incorporates furnishing visitor with comfortable settlement with regards to their stay be it inn, inn, lodges, visitor houses outfitted lofts or some other accommodation administrations. (Andrews, 2007 , p. 30) For this very explanation we see concerning why the travel industry division at most occasion are in tie up with significant lodgings and settlement suppliers and furthermore with visit and explorer suppliers and in this manner boosting the development of worldwide the travel industry. Most importantly, it ought not be overlooked that the accommodation business is an enormous boss, when investiga ted in setting of the business on the loose. Work openings in the scenery of blasting worldwide the travel industry and expanding and mushrooming global business give an immense road to new alumni and the individuals who are extraordinarily prepared in the accommodation the executives angles. Cordiality Industry in UAE As per reports, it expresses that the lodging business in UAE and specifically to its Trucial state Dubai is extremely serious. Dubai and UAE specifically characterizes the milestone for a wide range of extravagances. Subsequently, with regards to inn industry, it isn't unexpected to see that UAE in such manner gloat of an enormous road and blasting situation of Hotel industry. One case of it tends to be glanced in regard of the Dubai Marina Hotel and Resorts that are a pleasure worldwide voyagers and continuous explorer who is looking for extravagance. (Boermeester, p. 52) To comprehend the very segment incorporating the cordiality business in UAE and specifically in Dubai, we feel that watching the improvement ventures in the travel industry and expanding development for the travel industry fascination in late time can be viable. One guide to list in such manner can be glanced in regard of the Palm Spring Island, and the Burj Al Arab Hotel that was opened and worked since 2009, and gloat itself with a seven star class, and which we declares to one among the sumptuous inn on the worldwide scale. (Ahmed Hassanien, 2010 , p. 14) Targets, Scope and inclusion This report and its examination by and large is engaged and restricted to the ‘hotel business all in all and the conversation in such manner which likewise covers the lodging business in UAE over the most recent 2 years, beginning from 2009 to introduce. We feel that it is additionally judicious to characterize the part of this report generally speaking, in other words the degree and its inclusion. The general conversation relates: To characterize, extrapolate and inspect the highlights of what characterizes the inn business on a worldwide scale. An expansion to list all the practical and late information related the development and blasting of the lodging business in UAE, with its fixation in Dubai and Abu Dhabi, which is key to the conversation of this work. So as to reach to this resolution and the investigation required in this for the premise of this report and the topic necessity, we feel that dependable source and information recovered from the inn business would be feasible enough, other than other accessible writing and data that can be recovered on the web. Other than data identified with the business when all is said in done and that which is identified with the lodging business in UAE additionally would be useful enough to help the fruition of this work and the endeavor made in such manner. The fundamental point and goal of this work is to mirror its conversation and examination on the inn business from a financial viewpoint. In this way, it is just characteristic that data to be utilized in this is straightforwardly connected to the lodging business by and large and that which gives us an instructive focuses about the inn business in UAE in the current plan of things. Thus a concise monetary investigation regarding the development factor of the lodging business in UAE and its correlation with the worldwide inn industry is additionally a need we felt, which will be canvassed in this report through a writing survey and progressive, conversation and examination, which characterizes the general goal of this work so as to arrive at a decisive conclusion.ã‚â Theory/Assumption of the Report We expect that distinguishing the primary issues to be talked about identified with the topic ‘hotel industry in UAE is likewise useful, which the accompanying section identifies with. What characterizes the ‘Hotel Industry as a rule? In addition, what characterizes the segments of lodging industry? It is accepted that the inn business would one say one is of the quickest developing ventures, How far this announcement stands valid? In the event that, so what are the degrees for its development for the present and future section of the business when all is said in done, given the current blasting of inn industry on the worldwide scale? What are the alluring highlights of UAE inn industry? How far UAE lodging industry has added to the

Baku-Tblisi-Ceyhan Pipeline and the Kurdish Issue

Baku-Tblisi-Ceyhan Pipeline and the Kurdish Issue The Baku-Tblisi-Ceyhan (BTC) oil pipeline connects the Caspian ocean toward the Eastern Mediterranean, it runs 1, 768 km long and is the second longest oil pipeline in the previous Soviet Union, reaching out through the previous Soviet republics of Azerbaijan and Georgia, just as Turkey. At its ability it can siphon up to 1 million barrels (160,00 m3) of oil every day. The development of the pipeline was a monstrous endeavor costing upwards of US$3. 9 billion.This considered the pipeline was financed 70% by outsiders (overwhelmed by British Petroleum). Indeed, even well before it’s finishing the BTC pipeline has remarkably affected the world’s oil legislative issues; a few pundits have gone as far to contend that it has straightforwardly influenced the geopolitics of the Palestinian clash. One can unmistakably observe the significant money related motivations to this pipeline, anyway what will be managed more in this exp osition will be it’s commitments to world legislative issues and the contentions that encompass it.The BTC pipeline is out and out a building accomplishment, broadening precisely 1, 768 km across incredibly troublesome territory and various climatic and topographical zones; procedures and concoction coatings which may have worked ideal for one area must be changed for other people. What separates the BTC pipeline however is the means by which this aggressive endeavor influences the bunch networks and a huge number of residents, making the pipeline a financial endeavor as well as a socio-political issue.The South Caucasus, once an undervalued area of Russia, is currently of outrageous key essentialness; the US alongside numerous other Western forces have personal stakes in the illicit relationships of these three countries through which the pipeline runs. The BTC pipeline sidesteps the domain of the Russian Federation. It travels through the previous Soviet republics of Azerba ijan and Georgia, the two of which have become US â€Å"protectorates†, immovably coordinated into a military union with the US and NATO. It's a given that the pipeline is about the oil, yet it is similarly about the social and municipal improvement of the taking an interest countries.In request to appropriately examine the social and natural issues of the BTC venture, one should initially have a sufficient casing of reference from which the task can be judged. There are numerous standards which one can utilize including those delineated by the World Bank. Anyway for the reasons for this paper, the Equator Principles will be utilized. The EPs are a lot of standards †illustrated by Citigroup, ABN AMRO, Barclays and WestLB †are a deliberate arrangement of standards for deciding social and ecological hazard in venture financing.The Principles, embraced by seventeen driving private banks, determine that said Banks would just give credits to ventures, which meet various conditions. These conditions incorporate that activities conform to the International Finance Corporation (IFC) arrangements, that they observe the host nation laws, among other explicit necessities. A survey in 2003 analyzed the BTC pipeline; this paper will look at the Turkish area of this audit (while a large number of the equivalent fundamental disappointments were discovered similarly too in Azerbaijan and Georgia).Based on a thorough investigation of the BTC venture reports, and furthermore on two global FACT discovering Missions to the pipeline course, this survey found that BTC venture is in break of five EP-referenced IFC gauges on 127 records. These segments include: 53 includes in Environmental Assessment; 7 includes in Natural Habitats; 30 includes in Indigenous Peoples; 28 includes in Involuntary Resettlement; 9 includes in Cultural Property The investigation likewise found that the task was in penetrate of worldwide norms, for example, World Bank principles, European U nion Directive on Environmental Impact Assessment, European Bank of Reconstruction & Development.This would be a monstrous endeavor to appropriately analyze the entirety of the cases made against the BTC venture, so center will rather be placed in three territories: Natural Habitats, Indigenous Peoples, and Involuntary resettlement. In doing so this paper will look at the model given by the Kurdish people group of Turkey. The Kurds are a case of a country without a state; they are an ethno-phonetic gathering with no focal state. They include 18% of the Turkish populace (an expected 14 million).When setting up the pipeline, Turkey deliberately rerouted the pipeline away from the intensely Kurdish zones and the South-East; that being said a significant part of the pipeline despite everything goes through zones that require vigorously furnished guarding. When taking a gander at the EP area Impacts and indigenous people groups and networks (part 8), the venture scored a resistan ce expressing that â€Å"the impacts on indigenous people groups and ethnic minorities not considered by any stretch of the imagination (quite the Kurds)†. The Kurds, an ethnic minority of the locale, can apply for OD 4. 0 (Indigenous Peoples rights, area 8. 3), anyway when BTC co. ignored this to speed the development procedure along they broke the Equator standards as well as the World Bank standards. Explicitly the BTC venture has neglected to guarantee that the Kurds profited by this task, and neglected to guarantee that the Kurds were sufficiently educated about the undertaking preceding it’s culmination. Likewise the task didn't endeavor to draw up an ethnic minorities’ advancement plan (which would incorporate tutoring financing among other social programs).Operational Directive 4. 30, Involuntary Resettlement, sets out the prerequisites for resettlement and satisfactory pay for land securing. Reality discovering missions laid out in the EP record crisis powers had been utilized to abrogate OD 4. 30. By and large relocation happened before remuneration was finished, and when pay was given the rates were excessively low. None of the networks were educated regarding their privileges concerning the land confiscation. A significant part of the analysis originating from the meeting procedure of the BTC co. s intriguing be that as it may, in light of the fact that the venture put set up complete open counsel and exposure forms initiating in mid-2001 with a procedure of partner distinguishing proof and fundamental meeting during venture perusing; data briefs and interviews with nearby specialists and neighborhood NGOs followed not long after this. On the IFC site, the case is made that they were educated that the individuals regarding the Kurdish people group all were conversant in Turkish. Because of this abuse of the Kurdish people group, which the pipeline goes through, numerous Kurdish aggressor bunches have taken to undermining the pi peline.The Kurdish specialists party (PKK) has freely assumed praise for a lot of this harm. Anyway there was no notice of whether they sufficiently clarify (in Turkish of Kurdish) their privileges concerning land confiscation. Therefore one can see that BTC is putting forth the absolute minimum of attempt required to the Kurdish people group; they guarantee that they are meeting with the individuals from the network but then there still is by all accounts restriction with pipeline damage. Some have contended this is only an endeavor to dishonor the Turkish state and get consideration regarding their patriot makes respects Kurdistan. Notwithstanding hich, the BTC venture has not satisfactorily furnished these networks with the way to talk with these huge firms. A significant part of the political pressure emerging from the pipeline is an immediate consequence of the absence of ecological responsibility. At 1 million barrels per day, the measure of CO2 delivered in a year is equivale nt to a whole force industry in the UK. The area of Turkey that the pipeline goes through truly is inclined to serious seismic tremors, and there has not been sufficient groundwork for this. The BTC venture is enduring these issues in view of a total dismissal to these norms, but instead apparently due to a surged approach.Couple the Kurdish issue with the clear negligence for any type of ecological responsibility alongside numerous different issues found in the two ex-soviet nations not referenced in this paper and the undertaking is basically not feasible. In the event that satisfactory structures are not set up to take into account open contradiction, the BTC is destined to ceaselessly endure damage to their pipelines. This is maybe not such an issue from the viewpoint of BP, who unmistakably can bear the cost of this cost; it is anyway a humiliating light to be shone on Turkey. On the off chance that for no other explanation, Turkey ought to be squeezing for changes in the BTC s tructure.

Target audience Essay Example | Topics and Well Written Essays - 2000 words

Target crowd - Essay Example Just the understudies from secondary schools, universities and college of this age gathering will be picked in the main promoting stage inside the Los Angeles Area . The private secondary schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The open secondary schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges remembered for our school visits are Academy Pacific Travel College, Agape Christian The Lipton Green Tea (LGT) will be depicted as having the helpful wellbeing fixings, for example, the genuinely necessary nutrients and minerals and its regular creation without any additives, added substances, and food shading along these lines taking out the chance of having hurtful reactions will be the fundamental subject of the advertising plan. This promoting system to draw in a specific objective crowd will be executed from January 2006 to June 2006. Free one container tests will given to the planned adolescent. They will at that point top off a study poll to decide their taste remarks and different remarks and recommendations. Beautiful costly pamphlets and flyers will be given to each free examining understudy publicizing the numerous medical advantages taking the Lipton Green Tea to make them acquainted with the items. The LGT will have a similar selling cost as a Coke item. This implies the LGT will have an idealistic projection of its showcasing methodology to corner a major part of the drink devouring business sector. Coke is one of the most loved refreshments swallowed during snacks, breakfast, lunch, supper and exceptional events, for example, parties, love dates.The next group of target promoting will be actualized from December to April 2006. The objective gathering is made out of planned clients identifying with the ages extending from twenty two to forty five years of age that happen to pass by when the showcasing capacity is led in shopping centers, transport stands, train and o pen vehicle stations inside the Los Angeles District. The arrangement will be to pull in refreshment enthusiasts to supplant their diabetes advancing drink needs with the wellbeing giving minerals and nutrients found in LGT drinks. The imminent clients will be given costly vivid leaflets and flyers publicizing the numerous medical advantages of supplanting their current refreshments needs like Coke and Pepsi items with the nutrient and mineral filled LGT extricate drink at a similar selling cost. 2.The interchanges choiceThis specific showcasing technique will focus on customized or up close and personal giving of free LGT Extract beverages to client going from twelve twenty one in schools, universities and

A New Product for Coca Cola Company Strategies and Tactics - 1650 Words

A New Product for Coca Cola Company: Strategies and Tactics (Book Report Sample) Content: A New Product for Coca Cola Company: Strategies and TacticsStudents NameInstitutional AffiliationOutline * Introduction * Strategies and Tactics 1 Marketing and Information Technology 2 Monitoring and Control 3 Evaluation 4 Ethical, Legal and Regulatory Issues 5 Corporate Social Responsibility 6 Implications of the Triple Bottom Line * ConclusionA New Product for Coca Cola Company: Strategies and TacticsIntroductionCoca Colas new product Coke Diet Plus is likely to get a larger and wider market compared to its previous similar products like Coke Diet. This new product is positioned to attract clients who believe that they can have fun but still drink healthy drinks. Coca Cola will be the first company to launch this new product that contains nutrients and lacks the harmful sugars that are feared by most people. However, it is imperative for the company to consider various issues and act responsibly before it achieves the intended purposes. Strategic positioning, rebra nding, pricing and effective marketing strategies alone are not adequate to guarantee this company a reliable and stable market for the new product (Harris, Heard, Kunkel, 2015). This paper examines the strategies and tactics that Coca Cola Company can employ to win the targeted clients, maintain them and expand its market for the Coke Diet Plus brand.Strategies and TacticsMarketing and Information TechnologyToday, the use of modern technology in all companies is a basic requirement since lifestyles, trends and consumer preferences have changed significantly. Investors have a challenge of deciding which communication channels suits them in terms of effectiveness, availability, affordability and integration with the existing systems and structures. The production of a high-quality and cheap product is not a guarantee that it will sell if the producer does not invest in marketing and advertising it to the right clients (Singh, 2014). Coca-Cola has a unique marketing strategy that has enabled it to sell its existing products. However, this new product is unique and may not auger well with the existing marketing strategies. The company should not target the whole public but instead focus on potential customers who are conscious about what they take and would like to keep their bodies healthy and fit while enjoying the fun and refreshment of a drink. Geo-targeting is a best example of a marketing strategy that will target consumers who want nutritious drinks that are free from sugars. The use of the social and mainstream media would promote the popularity of this product. In addition, the use of branded promotions will enable the message to be delivered to the right audience while also promoting the value and benefit of this product. The inclusion of modern advertisement channels like the internet, Facebook, Twitter, Google and other social network sites will promote the popularity of this product and give people ample time to know its qualities and benefits.Monit oring and ControlCoca Cola has an effective monitoring and control department that is responsible for the supervision of how consumers react to its products. The monitoring and control department ensures that the companys products meet the needs of consumers, makes them happy and attracts new ones (Kapferer, 2012). Winning customer loyalty is also a prerogative of this department that ensures the quality of the companys products is not compromised even as the company gets many clients. The department ensures the company sustains a culture of producing high-quality and refreshment drinks throughout its production process. The quality and standard of its products are tested at various levels to ensure the products abide by the international healthy, legal and industry standards.EvaluationProduct performance evaluation refers to the process of monitoring the performance of the new product once it is released to the market (Karnani, 2015). New products may sometimes face challenges in t erms of resistance by consumers. Food products rake time before they are accepted in market because they affect the consumers directly. The evaluation of the Coke Diet Plus will be done under the same departments responsible for evaluating the performance of other products. The evaluation department will integrate the existing practices with the new ones that may be introduced regarding the new product. Evaluation will be done in terms of collecting information regarding what people say about the new product, how they think it should have been and whether its price and quality are reasonable. The information gathered through this process will enable the company to know what to do to improve its quality and public perception.Ethical, Legal and Regulatory IssuesFood and drinks are delicate commodities that should be produced, distributed and sold under stipulated conditions (Menon, Yao, 2014) The ethical principles that the company should consider while producing and marketing this p roduct includes telling the public the truth about the ingredients used to make it, educating consumers about its health benefits without misleading them and mentioning any side effects if any. The legal requirements include producing the products following the public health standards, not infringing on the copyright and patents of other companies and using legal means to promote it (Nestle, Peters, Hill, Nestle, 2016). Regulatory issues involve the aspects that are considered important in the industry and which should be observed by all players. Issues like pricing, taxation and appropriate marketing communication are regulated and this company should follow the prescribed channel and practices.Corporate Social ResponsibilityCoca Cola is known for sponsoring many events and corporate social activities like charity walks and community advocacy programs. The company should establish a new project that will be sponsored by the new product to ensure it gives back to the community by d eveloping it. Most of the ingredients used to prepare the Diet Coke Plus are obtained from nature and this means that the company owes a lot to the community and environment. The company should be in the fore-front in promoting environmental protection and sustainability as a measure of advancing its goal of promoting healthy living.Implications of the Triple Bottom LineCoca Cola is one of the most profitable companies of this century and this means that it controls a significantly large consumer market (Shelley, Ogedegbe, Elbel, 2014). The new product will position the company in a more competitive and attractive position if it sells according to the forecasted targets. This means that the company will generate more profits, have a larger coverage and influence the lives of many people. The company has been blamed for environmental degradation, especially regarding the disposal of its waste plastic and glass bottles (Lam, 2013). This issue should be given the desired attention to ensure it ...

Race, Ethnicity And Gender - 1660 Words

Diversity is increasing in the western countries rapidly, hence it leads to discrimination in race, ethnicity and gender. The question that arises is about fairness, appropriateness and equality between among races and ethnicities. The paper is focused determining whether offenders are discriminated because their race in parole decision making process. Parole is permanently or temporarily release from prison or from offender’s sentence. There are three types of parole releases: discretionary release, mandatory and unconditional release. The primary focus will be on discretionary release and what factors come to play when board members make a decision for a parole. There is no definite evidence that there is racism in parole because the results of the studies are complex. However, racial inequality exists throughout the justice system. Racial inequality exists in the process of the parole decision making because a race is discriminated when looking at the legal criteria for par ole, assessing future risks to protect the community and when the system experiences overcrowding. Parole officers are responsible for establishing whether an inmate is ready for a release and deciding the conditions of the release (Huebner and Bynum 2008: 908). Parole decisions making process are provided with guidelines when making a decision. The parole officers focus various characteristics of the offender are looked as such as age, ethnicity, history, participation programs, risk recidivism andShow MoreRelatedRace, Ethnicity, And Gender783 Words   |  4 PagesRace, ethnicity, and gender has been a significant topic discussed throughout many years. However, it can has its negative cognectation because people feel superior to other people due to their race, ethnicity, social class and gender. 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Virgin Mobiles UK - Business And Corporate Strategy Free Sample

Question: Discuss about the Business and Corporate Strategy of Virgin Mobiles UK. Answer: Introduction The virgin mobile comes under the Virgin Group Limited. This conglomerate was started by the Bitish Business tycoon, Sir Richard Branson.Virgin has entered the United Kingdom market as a Mobile Virtual Network Operator and the company has also been the first company to introduce itself in the UK in the year 1999. The company had a tie-up with the T-Mobile company in the UK and used the latters technological infrastructure, cutting down on its initial capital investment. The company also didnt developed its own network in the beginning and took the help of the long term contract which has entered into with T-Mobile. The Virgin Mobiles adopted strategy of niche marketing in the UK and has recognized people from 18-35 years of age as their targeted demographic segment. Additionally, the company has also focused a lot on the pre-paid customer segment, since the cost of administration and the risk is quite low. After gaining knowledge of the UK market, the organization Virgin eventually h as started targeting the post-paid customer segment a swell. The Virgin company highly believe in employee and customer satisfaction (Virgin Mobile Team, 2017). External Environment Analysis: Pestle Analysis Political Factors The political factors refers to the extent to which the political parties or the Govt. interferes with the activities of the industry. These factors can be the level of subsidy provided to the firms, tariffs, trade barriers, laws regarding labor and political stability. Since, the Virgin Mobile has focused on prepaid customers, the company benefitted from the mobile phone subsidy which was around a three month payback period versus three years long contracts. This has enhanced the profit of the company. Economic Factors Economic factors which may affect the mobile industry are recession, buying capacity of the consumers, the exchange rates and rate of interest. Higher disposable income has resulted in an increase in the number of mobile subscribers. This is a good sign for the Virgin Mobile since, it can widen the customer base. Also, the company is offering the better tariff plans along with simplified plans to attract a large number of the customers. Additionally, the telecom industry has provided jobs for a large pool of people which has helped the industry to win consumer confidence, which is finally resulting in rapid growth of the industry(Team, 2015). Social Factors The societal trends and customs are the social factors which affect the mobile industry. Due to the growing popularity of socialmedia networking sites such as Facebook, Twitter, Instagram, etc. and the number of people buying mobile phones has increased significantly. The main demographic composition which has formed the customer base for the mobile companies are youngsters. To get the attention of this category, the Virgin Mobile has adopted niche marketing. The outlets of the company were designed in a very trendy and creative way to attract maximum customers (Nyakudanga, 2013). Technological Factors The technological advancement is the biggest factor which has been affecting the mobile industry. As the technology is developing at a really fast pace, the companies are required to change their strategies and plans more frequently. The technology can assist in both cost reduction and product innovation method. The virgin mobile was initially a Mobile Virtual Network Operator, but due to the technological advancement, the company has joined hands with T-Mobiles technical infrastructure. Additionally, the Virgin company has introduced some innovative approaches to keep its customers updated with the companys products and offerings. The Virgin Bites portal allowed the customers to access news around the world. Infact, the Virgin Mobile was the first company to offer free voicemail services. This has made Virgin gain competitive advantage over few other mobile companies(Frue, 2016). Legal Factors The legal factors are very closely related to political factors. They include factors, such as law regarding labor, working conditions, Govt. intervention, etc. For instance, the laws against using a mobile phone while driving has gave a rise to the popularity of Bluetooth devices. This has helped the mobile companies to introduce a new product range and increase their profit simultaneously. Also, the legal disputes between Virgin Mobile and T-Mobile has resulted in Virgin buying T-Mobiles stake in its joint venture(Harvard College, 2017). Environmental Factors Due to an increase in the awareness of environment protection, the companies are required to be extra careful about being responsible towards the environment. There is a rapid change in climate and global warming domain which have affected the network quality of the mobile companies. To get into the positive books of the customers, the Virgin Mobile has organized and sponsored several events and programs regarding the environmental protection and awareness. The company has also been using recycled paper, ink, etc. for contributing towards environmental preservation(Arline, 2015). Industry Attractiveness In order to analyze the attractiveness of the mobile industry and its effect on the Virgin Mobiles, the Porters 5 Forces in the UK markets has been conducted. The UKs mobile telephony industry forms a huge part of the overall economy of the country. The key players in the industry are the renowned telecom companies, namely Vodafone, O2, T-Mobile and Orange. The mobile industry in the country is highly competitive and it is essential to develop the strategies to sustain in the saturated market. The Porters 5 forces is proved as a popular and well analyzed framework which is being used to evaluate the competitive forces and judge the overall attractiveness of the industry. The framework evaluates four different aspects of industry which are driving forces; Threat of a new entrant, intensity of existing competition, threat of substitutes for products or services, bargaining power of buyers and bargaining power of suppliers(Abdul, 2016). Threat of new entrant Every industry is threatened by both existing and new rivals. The new arrivals can intensify the competition in the industry. If the profit margin of an industry is high, it automatically becomes attractive to new entrants. Considering the UK mobile industry, since the market didnt have any major entry barriers, it was very easy for the Virgin Mobile to penetrate into the country. It entered the country as a Virgin Mobile Network operator and hence, the amount of capital investment was also relatively low. Eventually, due to the high attractiveness of the industry, the Virgin has converted itself into Virgin Mobiles and changed the level of business and corporate strategy. The high competitiveness of the industry has led to revision of the policies and has forced the companies to revise their tariff plans in order to stay ahead of the competition (Jacobson, 2012). Threat of Substitutes Substitute products are the products which have similar features and can satisfy the needs of customers alternatively. These products tend to affect the pricing of the other related products in order to ensure that customers choose the companys products over the substitutes available in the market. In case of the telecom industry, the voice over Internet Protocol such as SKYPE, Google Talk, etc. are the biggest substitute products available. In order to decrease the threat of substitutes, mobile companies are offering efficient data services such as 3G at good prices to the customers. Bargaining Power of Buyers The bargaining power of the buyers implies the degree to which the buyers can make or break the business. If the customers are few and the suppliers are more, then the customers have the power to switch different suppliers. This makes an industry experience more bargaining power of the buyers.The buyers in the UK telecom industry have high bargaining powers (Kim, 2015). As the customers have a large number of alternative options which are available to them, they can easily switch to another MNO or MVNO if they are not getting the expected product satisfaction and brand experience. The quality of service quality holds a great importance when it comes to keeping hold of an existing customer and establish a strong brand relationship between the brand and the customer. This can be attained by getting customers in long-term contract plans, offering service bundles and hence achieving competitive advantage over peers. Bargaining Power of Suppliers The suppliers in the industry are the firms which may provide raw materials to the industry. No industry can practically operate without the suppliers. In the UK telecom industry, the bargaining power of the suppliers is very low. This has helped the Virgin Mobile to attain raw materials at a reasonable lower price by negotiating with the suppliers (Chu, 2007). Rivalry Every industry gets affected by the competitors, who are constantly fighting to leave each other behind. The UK telecom industry is highly competitive as well. The two major reasons for this is that a large number of companies providing similar products and services and holds a very saturated market impossible to fetch new customers. The Mobile Virtual Network operators like Easymobile and Virgin mobile pose a huge threat to the Mobile Network operators as they offer tariff plans at a cheaper prices. The intense competition also gives rise to an extensive market campaigns by all companies. Internal Environment Analysis In order to analyze the internal environment of the company, SWOT analysis and the current business and corporate strategy of the Virgin Mobiles is conducted in this section. Strengths The Virgin Mobile has entered the UK market as a low cost Virtual Mobile Network operator with the low start-up capital investment. This has helped the company to earn profits quickly with a high return on investments. This low cost operating system was the biggest strength of the company. The Virgin mobile is a product range of the Virgin Group, which already holds a very strong image around the globe. The company has joined hands with T-Mobiles in UK, which has helped to gain brand recognition in the newly entered UK Telecom industry. The association with these two brands has increased the credibility of the company. Another strength of the Virgin Mobiles is their cheap tariff planning. Additionally, the company has maximized product line depth in compared to its competitors. The other strengths of the company are multiple channels of product distribution, very high employee satisfaction level and a provision of first class customer experience (Green, 2017). Weaknesses The operating strategy of Virgin Mobiles has targeted people with age between 18-35 years as its target customers, but after a few years the majority of its customers from the age of 40 years and above. This has implied the weakness in the operating strategy of the company. The company is also lacks in technological infrastructure and is dependent on T-Mobile because of which the customers face delays in getting the latest technology (Heunis, 2013). Also, the Virgin company has focused too much on the pre-paid customers because of which the company has lost the customer base of big postpaid corporate customers. The company generally lacks due to efficient pricing strategy in comparison to its competitors such as Tesco-Mobile, Easy-Mobile,etc. Opportunities Virgin mobile has an opportunity to exploit the post-paid customer segment rather than focusing on the pre-paid customers only. The company should identify the customers which may like the brand but cant find a suitable plan options under the pre-paid tariff. Additionally, the company should clearly identify and target the right kind of demographic customer base in order to maximize their revenue. The Virgin Mobiles seize the opportunity to make use of the aggressive pricing strategies against tariffs as the UK telecom industry is highly competitive. The Virgin mobile can partnered with other popular retail outlets to further increase their advisement, distribution and sales (Bransons, 2016). Threats The mobile network operators poses a huge threat to Virging Mobiles such as T-Mobile. It can lead to unforeseen situations, such as legal debacles. The Other Mobile Virtual Network Operators also creates a threat to the Virgin company. There are more than 30 MNVOs in the UK and offers highly competitive tariff plans. Internet calling is also a threat to Virgin Mobile and the telecom industry. The telecom operators lose billions of sales due to the gaining popularity of internet calling which costs lesser to the customers and are also accessible easily. Strategic Analysis The corporate and business strategy of Virgin Mobiles in the UK can be categorized in four main aspects: Cost Leadership: -Under this strategy, the company focuses to become the lowest cost operator in the market. It has already been discussed that how the Virgin company has entered UK as a Mobile Virtual Network Operator which may require very less capital investment.The company offer tariff plans which were almost 22% less costly than the other competitors in market. It has also offered flat rates and has discontinued the peak time rates. It has introduced recharge coupons which were available to be used anytime without the customers having trouble regarding the expiry of the plan or its renwal. The company is also offering Prepay bundles which were offered at 75% cheaper rates to the customers and it holds package for the users of a high usage of calls or messages. This has helped the company to become a cost leader in the telecom industry and has attracted not only the targeted young customers, but additionally the other demographic composition to the companys customer base as well( VIRGIN media, 2015). Product Differentiation: - Product differentiation helped the company to develop its products and services with distinctive features which are not possessed by other companies offering different products. Differentiation can be attained through improvising Sales Channel, Distribution Channels, Marketing and using Innovation. Virgin Mobile has incorporated product differentiation in its operations using the following methods: Distribution: - Virgin Mobile has been handling products distribution channel in a very efficient manner. The company has opened almost 6515 sales outlets in the smally period of only 7 years. Virgin took the help of Virgin Megastores in order to open the stores within existing stores in order to increase the sales and has also also hired well qualified and experienced sales representatives who possess the complete product knowledge. The stores were designed in a very innovative way to attract the customers and provide them with a relaxing shopping experience. The in-store representatives were given proper training about how to deal with the customers in a flawless manner and the best key to gain product knowledge. The products of Virgin Mobile has also bought a number of famous retail store chain such as Comet, Argos, ASDA, Tesco and Sainsburys. Virgin Mobiles own stores has made only 30% of its sales, which shows the effectiveness of the distribution channel incorporated by the company. Virgin Mobile only had a share of 28% through their own retail channels which clearly stated reagrding the successfulness of Virgin Mobile distribution channel (Virgin, 2015). Marketing: - Virgin has always been associated with the latest style and authenticity. The company strongly believes that nothing is impossible and has used creative marketing strategy to get the attention of the customers. Virgin Mobile didnt spent a large percentage of its sales revenue on advertisements, but the advertisements created by the company were very innovative and has targeted music and sports by using high profile sponsorships. Virgin Mobile has sponsored various sports and music events, which has added to its marketing objectives. Virgin Mobiles television commercials were continuously rated best among the top advertisements and won many awards in the advertisement sector(Warren, 2016). Innovation in Products and Services Virgin was the first company to introduce flat rate tariff plans with no hidden costs, discontinued peak rates and has also started offering free voice mail service. The customers were offered with various methods of payments like cash, debit cards and credit cards. The mobile phones offered by the company were very stylish in the way they looked and also were high-end in terms of quality. The product range of Virgin Mobiles was the largest in comparison to the competitors. The company additionally offered its customers a separate monthly payment scheme just in case the customers were reluctant to get a phone on the contract/EMI basis. Virgin also used stylish and trendy packages such as including bright colored boxes which includes a full starter pack in order to not cause any complication to the customers. Virgin also introduced an information services portal with the name of Virgin Mobile Bites which has offered access to the latest news and gossips to its mobile phone owners(Done ll, 2017). Evaluation of the strategy and recommendation The virgin Mobile has attained a stronghold in the telecom industry in the UK soon after their launch. The company has developed a number of short term and long term strategy framework to stand out in the industry and attract the customers of other competitors as well. After recognizing its target market segment, Virgin Mobiles has developed various methods to become best cost leader in the industry. In order to do so, the company aimed for providing the cheapest tariff plans and services to their customers. This would make the company as customers favorite in the industry. The company highly focused on the pre-paid customer segment initially and captured most of that segment easily. Prepaid sectors had a number of benefits over post-paid segment like lower cost of administration, higher average per minute charges and lower credit risk. All these factors has helped Virgin to earn higher income(Tidd Hull, 2003). Virgin Mobile also focused hugely on the marketing strategy. The company has paid high attention to the way its products and services were presented to its customers. The company joined hands with a number of popular retail chains and stores to promote their products. This has resulted in higher visibility of the product and consequently, a higher sales. Since the telecom industry in the UK was already saturated, the company has decided to convert the customers of its competitors. In order to do so, the Virgin has devised strategies like lower churn rates. Like every strategy, the strategies used by Virgin Mobiles in the UK had some pros and cons. Considering the pros first, Virgins strategy to enter the UK market in association with T-Mobile was very successful. It gave the brand high recognition as T-Mobiles was one of the biggest players in the UK Telecom sector. Virgins strategy enabled them to use the brand image of T-Mobiles to get the attention of the customers. The company had then made huge investments in opening the Megastores and other retail chains to advertise their products to a relatively larger customer base which has turned out to be a blessing for the company. Additionally, innovating its products and services acted as a boon for the Virgin Mobiles. The development of Virgin Bites has helped the company to stand out among its competitors. The company has moved quickly with the fast pacing social trend and always kept its products and services updated accordingly. Lastly, the company gave priority to first class custom er experience. The company believed that customer satisfaction is one of the key objectives of the business. For this purpose, it opened well designed stylish as well as comfortable stores to make the brand experience outstanding. There were a number of flaws in Virgins strategy as well. Firstly, the company follows a niche marketing strategy and focus on the small sections of prospective buyers. The identified customer target was people from 18 to 35 years of age, but eventually it was found that most of the customers of Virgin aare aged over 40 years. The company did not initially develop its own telecom expertise and stayed dependent on T-Mobile. After a number of conflicts with T-mobile, Virgin had to buy the stakes of joint venture of T-Mobiles in order to settle the legal dispute. The company has kept too much focus on providing other intangible services to the customer and did not take into consideration competition offered by new entrants like Tesco Mobile and Easy Mobile who offered voice and messaging services at a cheaper tariff than Virgin Mobile. As a result, these new entrants were able to gain a fair amount of market share. There are certain suggestions for Virgin Mobile to improvise the strategy. After identifying the demographic contradiction the organization should have made changes in the existing strategy to serve the demands and expectations of this newly identified customer segment Also, after gaining the required knowledge and experience about the telecom industry in the UK, Virgin mobile should have invested capital to acquire license of the spectrum and developed its own Technical infrastructure. This would have helped Virgin Mobile to become a part of the major key players in the top telecom operators in the UK. This would has additionally helped the company to gain a differentiation competitive advantage and also to decrease the companys dependency on Mobile Network Operators for technical assistance and infrastructure (Kris, 2017). Lastly, entering the UK telecom market as a Mobile Virtual Network Operator allowed Virgin to attain cost leadership in the industry. Virgin Mobile should have r evised its pricing strategies after observing the entrance of new service providers in order to retain its existing customers and also widen its customer base. Virgin Mobiles cheaper tariff plans would have resulted in intense competition among the existing MVNOs and hence it would discourage the entrance of new companies in the industry. Recommendations Criteria The recommendations provided in the above section are based on three areas which are target market recognition, technical advancement and pricing strategy. The company has clearly witnessed a faulty segmentation, targeting and positioning strategy. This has led to the companys inability for exploiting all the potential customers. Two major flaws in the target market recognition were demographic and has put too much focus on the pre-paid segment. The demographic flaw was related to the fault in only considering 18-35 years old people as the target customers. This was majorly based on the companys belief of the fact that youngsters are more inclined towards stylish and trend phones. Secondly, the company has overlooked the potential of post-paid corporate segment. This has led to the corporate segments joining hands with other mobile networks in the UK. Secondly as the company entered UK as a Mobile Virtual Network Operator, it did not invest much on the technological aspect of the bus iness. Rather, Virgin has stayed highly dependent on the T-Mobile, the companys partner for the provision of technological infrastructure and expertise. This has resulted in the delay from the companys end in providing its customers with the latest technology in terms of products and services. Also, due to high dependence on the T-Mobile, the clash of opinions between the two companies has started occurring which has soon turned into the legal dispute. If the Virgin company would have developed their own technical infrastructure bit sooner, then this dispute could have been avoided and consequently, Virgin would not have been forced to buy the stakes of T-Mobiles joint venture. The last recommendation is based on the failure of Virgins ability to revise their pricing strategy. As the new entrants like TESCO and Easy mobile entered the UK market with relatively cheaper tariffs, the company didnt reconsider its existing pricing strategy for any such improvement. This has led to intens ification of the competition and as a result of this, these new players has got hold of the market share, which could have been captured by Virgin Mobiles otherwise. References Abdul, 2016. Virgin strategic management analysis, Available at: https://www.globalsocialmediamarketing.com/2016/05/18/virgin-strategic-management-analysis/ Arline, K., 2015. Porter's Five Forces: Analyzing the Competition, Available at: https://www.businessnewsdaily.com/5446-porters-five-forces.html Bransons, R., 2016. The SWOT analysis of Richard Bransons Virgin Gro, Available at: https://blog.cayenneapps.com/2016/02/10/the-swot-analysis-of-richard-bransons-virgin-group/ Chu, A., 2007. An analysis of the mobile wireless services industry in canada Comsys Telecom Media, 2012. Virgin Mobile Colombia chose us again!, Available at: https://www.comsys.net/news/70/113/Virgin-Mobile-Colombia-chose-us-again/d,News.html Donell, A. O., 2017. VIRGIN mobile Australia. [Online] Available at: https://www.zilverinnovation.com/case/304/ Frue, K., 2016. PESTEL analysis of the telecommunication industry, Available at: https://pestleanalysis.com/pestle-analysis-of-the-telecommunication-industry/ Green, M., 2017. A Strategic Analysis Of Virgin Mobile South Africa: White technologies, Available at: https://brightkite.com/essay-on/a-strategic-review-of-virgin-mobile-southern-africa Harvard College, 2017. The Five Forces: Key Industry Structure Concepts, Available at: https://www.isc.hbs.edu/strategy/business-strategy/pages/the-five-forces.aspx Heunis, S., 2013. Virgin Mobile Marketing Strategy, Avalable at: https://prezi.com/q3ngjeiegd4w/virgin-mobile-marketing-strategy/ Jacobson, L., 2012. Virgin mobile case study, Available at: https://laurenmjacobson.wordpress.com/case-studies/virgin-mobile-case-study/ Kim, D., 2015. Virgin mobile USA marketing strategy pricing in USA entry, Available at: https://danielhkim.net/2015/11/04/virgin-mobile-usa-marketing-strategy-pricing-in-usa-entry/ Kris, 2017. Virgin Business Mobile Review, Available at: https://www.approvedindex.co.uk/business-mobiles/virgin-business-mobile-review Nyakudanga, S., 2013. Porters 5 forces model Industry analysis, Available at: https://www.slideshare.net/snyakudanga/industryanalysis-27180316 Team, U., 2015. Virgin Mobile Company Analysis, Available at: https://www.ukessays.com/essays/marketing/virgin-mobile-company-analysis-marketing-essay.php Tidd, J. Hull, F., 2003. Service Innovation: Organizational Responses to Technological Opportunities Market Imperatives: Imperial College Press, Available at: https://books.google.co.in/books?id=dTKmoEThVU4Cdq=Innovation+in+Products+and+Services+for+virgin+mobilessource=gbs_navlinks_s VIRGIN media, 2015. VIRGIN media Inc.: Consolidated Financial Statements, Available at: https://www.libertyglobal.com/pdf/fixed-income/Virgin-Media-December-31-2015-FINAL.pdf Virgin Mobile Team, 2017. Virgin Mobile official website. [Online] Available at: https://www.virginmobileusa.com/ Virgin, 2015. Vrgin money group annual report and accounts, Available at: https://uk.virginmoney.com/virgin/investor-relations/results/virgin-money-group-annual-report-and-accounts-2015.pdf Warren, N., 2016. Virgin Mobile USA and UTStarcom See Nothing But Blue Skies for New Super Slice Handset Featuring Bluetooth(R) Wireless Technology, Available at: https://www.utstar.com/?q=article/virgin-mobile-usa-and-utstarcom-see-nothing-blue-skies-new-super-slice-handset-featuring

College Paper Editor

College Paper EditorA college paper editor is someone who is responsible for editing the college paper. This person also takes care of any manuscripts that are submitted by other students to be edited for grammar and spelling errors and grammar and punctuation issues.College papers usually have various subjects. Some are general college papers, while others may be essay related college papers. It is important that the college paper editor has a sound knowledge about the subject that the college paper will focus on.When you are choosing the college paper editor for your newspaper, it is advisable to go through the websites of editors who have been published before to get a feel of their work. Take note of how long they have been in the business. How much experience they have in editing college papers? The best editors also keep their readers up to date with the latest news and developments in their field of interest.In the editor's eye, it is not always as complicated as it seems to b e. The editor writes the content in a grammatically correct manner and can edit the content, including the spelling, punctuation, grammar and overall style of the paper accordingly. Editors also edit the authors who submitted the content. After an editor is done with a single paper, they will return it to the author or he/she will forward it on to the editor to be edited.Editors are not concerned with the quantity of content in the college paper but rather quality. They do not pay too much attention to editing the content as long as the end result is the same or better than what the authors had initially presented. When they find problems with the content, editors go back to the authors and do it again.The college paper editor has certain tasks to perform. First, he or she has to proofread the content. The next step is to fix the grammar and spellings, punctuation and keep the content in check and correct any of the mistakes.Another important job of the paper editor is to develop a schedule and set deadlines for each article. The editors then make sure that all the deadlines are met. After all the assignments are done, the editors use them as a basis for future projects.It is recommended that one should take the services of a college paper editor as soon as possible so that he/she can have a smooth working relationship with him/her. Editors work at different rates, so it is essential that one knows how much he/she should charge for editing services.